Saturday, February 10, 2007

23 FAQ'S on Search Engine Optimisation (SEO)
By:
Ivan Kelly

Devious means of designing webpages to attract search engine traffic can easily backfire. These are just a few of the methods and techniques that you should keep away from. Don't give in to the temptation that they will work for you. Rather, they will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines permanently. Spend a little time learning the proper methods for improving search engine visibility and your web traffic will increase.

1. Free Web Hosting. Don't consider using free web hosting if you are serious about increasing traffic by means of search engine visibility. Many times the search engines will eliminate content from these free hosts. As well, visitors will often consider these sites to be amateurish.

2. Missing Web Page Elements. Be sure to check every page in your website for completeness, like faulty links, graphics, etc. There are sites on the web that will do this for free.

3. Stealing Material From Other Websites. How many times have you heard or read that "this is the Internet and it's reasonable" to take icons and text from websites to use on your site. Don't do it. It's one thing to learn from others who have been there and another to simply copy their work. The search engines are smart, and getting smarter, and more often than not notice page duplication. They may even prevent or delay your future listings.

4. Using Keywords That Are Not Related To Your Website. Many unprincipled website owners try to increase search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a recognized famous person, the hot search theme of the day, et cetera) in a meta tag for a page. The keyword doesn't have anything to do with the page theme. Though, since the keyword is popular, they think this will increase their visibility. This method is considered spam by the search engines and may cause the page (or even the whole site) to be removed from the search engine listing.

5. Inappropriate Choice Of Keywords. Used correctly, keyword selection is almost certainly one of the critical elements of site design. Choose the right keywords and customers will find your site. Use the wrong ones, your site will see little, if any traffic.

6. Repeating The Same Keywords. When you use the same keywords over and over again (called keyword stacking) the search engines may demote (or skip) the page or site .

7. Using Concealed Text. You might think that if you cannot see them, it doesn't matter. Incorrect. Don't try to hide your keywords or keyword phrases by making them iinvisible. For example, by making the keywords the same color as the background of the web page.

8. Using Tiny Text. This is a variation of the item above (relying on hidden text. Don't try to conceal your keywords or keyword phrases by making them tiny. Making the size of the keywords so small that they can hardly be seen causes an alert to be raised.

9. Keyword Stuffing. Rather like keyword stacking mentioned above, this means to add unrelated keywords to the description of a graphic or tag by using the "alt=" HTML descriptor. If the search engines find that this text does not actually describe the graphic or tag it will be considered spam.

10. Assuming All Search Engines Are The Same. Many people take for granted that each search engine adopts by the same rules. This is not so. Each has its own rule base and these are subject to change anytime they so wish. Make it a point to learn what each major search engine requires for gaining a high ranking.

If you have a website then you know the significance of traffic. Traffic is to Internet advertising what location is to real estate. It's crucial to your success. If you cannot attract targeted visitors to your site, you won't make any sales.

More often than not the proprietor or designer of the website is the person who drives traffic to the site. One major element in generating traffic is to be well regarded by the search engines. Of course, you can use paid publicity, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners don't appreciate the significance of search engine ranking, which leads to traffic. They place more significance on producing a "pretty" website. Not that this is bad, but it is actually of minor importance to the search engines when determining display ranking. Hopefully, being aware - VERY aware - of the list of common mistakes, made by many website owners, will help you attract more targeted free traffic to your site...after all, isn't that what you want?

Source: Free Articles from ArticlesBase.com

About the Author:
Ivan Kelly managed a Direct Mail business with extensive mailing lists for ten years and has designed and promoted many websites. He also provides a quality f'ree course on Search Engine Marketing. For details, go to: List Of Topics Top SEO Software | | |

 

Common Search Engine Mistakes That Kill Your Ranking
Saturday, February 03, 2007

Common Search Engine Mistakes That Kill Your Ranking
by
pixseo.com

The concept of using an expert SEO Consultant company to help rank your website in the major search engines like Google, Yahoo, and MSN definitely has a slight intrigue.

Having a Internet Marketing SEO Consulting service taking care or even training your staff in proper site analysis, keyword research, link building, site optimization as well as putting together an ethical strategy indeed does have a price.

Is this investment into your website or online business worth it to you?

Why would need a SEO Consulting couldn��t you learn this process yourself?

You definitely could learn the process of Internet Marketing SEO. After studying how the process works, implementing the techniques learned, understanding what strategy works best for your industry, testing, and understanding and correcting mistakes made along the way.

Staying on top of the frequent changes in the search industry and realizing that what worked today may not work tomorrow.

How would you like to avoid time consuming and even costly mistakes that slow down your online business growth?

What if you could have the Internet Marketing SEO sides of things taken care of why you concentrate and focus your time on what aspects you know best about your business?

SEO Specialist have already made the mistakes and have the know how to correct errors. They tend to understand Internet Marketing changes and how to counter them. SEO experts also have the experience in putting together as well as implementing what will work right the first time.

SEO Consulting is a type of service that tends to continue to pay for itself long after the techniques, tools, promotion, and overall search engine marketing has been put into place.

The possibility of your website receiving the benefits years after the initial investment is what makes SEO consulting a business decison that prove to be a smart one.

There are things to consider when looking for an SEO Consultant like whether there website ranks for industry terms themselves and whether or not they are employing ethical practices. Spaming may get your site banned so be sure to ask questions before you decide after all this is an investment into your business so you want to be sure that it will benefit you not damage you.

There are low cost SEO Consulting service options you may want to consider like looking for an up and comer into the Search Engine Marketing industry. These young hungry professionals are looking to make a name for themselves and may cost more than half the price of a veteran. Although there are disadvantages when choosing a new comer like experience but there talents should not be overlooked.

You invest in your business every day from your time to the decisions you make to promote your business like platforms such as: Newspapers, Television, Magazines, Radio yet some of the biggest returns on your investment may be still waiting for you on the Internet and in Search Engines.

This article was written by Wayne Hagerty certified Internet Marketing SEO professional with years of SEO experience. Discover your websites true potential and long term success. Succeed online, visit us today at: http://www.pixseo.com

Article Source: ActiveAuthors.com More About SEO | | |

 

Has Google Got Your Website In The Search Engine Slums? Here Are 3 Steps To Break Out
Wednesday, January 31, 2007

Link Management and Search Engine Optimization Services-2 Key Functions
By:
Ivan Kelly

Devious means of designing webpages to attract search engine traffic can easily backfire. These are just a few of the methods and techniques that you should keep away from. Don't give in to the temptation that they will work for you. Rather, they will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines permanently. Spend a little time learning the proper methods for improving search engine visibility and your web traffic will increase.

1. Free Web Hosting. Don't consider using free web hosting if you are serious about increasing traffic by means of search engine visibility. Many times the search engines will eliminate content from these free hosts. As well, visitors will often consider these sites to be amateurish.

2. Missing Web Page Elements. Be sure to check every page in your website for completeness, like faulty links, graphics, etc. There are sites on the web that will do this for free.

3. Stealing Material From Other Websites. How many times have you heard or read that "this is the Internet and it's reasonable" to take icons and text from websites to use on your site. Don't do it. It's one thing to learn from others who have been there and another to simply copy their work. The search engines are smart, and getting smarter, and more often than not notice page duplication. They may even prevent or delay your future listings.

4. Using Keywords That Are Not Related To Your Website. Many unprincipled website owners try to increase search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a recognized famous person, the hot search theme of the day, et cetera) in a meta tag for a page. The keyword doesn't have anything to do with the page theme. Though, since the keyword is popular, they think this will increase their visibility. This method is considered spam by the search engines and may cause the page (or even the whole site) to be removed from the search engine listing.

5. Inappropriate Choice Of Keywords. Used correctly, keyword selection is almost certainly one of the critical elements of site design. Choose the right keywords and customers will find your site. Use the wrong ones, your site will see little, if any traffic.

6. Repeating The Same Keywords. When you use the same keywords over and over again (called keyword stacking) the search engines may demote (or skip) the page or site .

7. Using Concealed Text. You might think that if you cannot see them, it doesn't matter. Incorrect. Don't try to hide your keywords or keyword phrases by making them iinvisible. For example, by making the keywords the same color as the background of the web page.

8. Using Tiny Text. This is a variation of the item above (relying on hidden text. Don't try to conceal your keywords or keyword phrases by making them tiny. Making the size of the keywords so small that they can hardly be seen causes an alert to be raised.

9. Keyword Stuffing. Rather like keyword stacking mentioned above, this means to add unrelated keywords to the description of a graphic or tag by using the "alt=" HTML descriptor. If the search engines find that this text does not actually describe the graphic or tag it will be considered spam.

10. Assuming All Search Engines Are The Same. Many people take for granted that each search engine adopts by the same rules. This is not so. Each has its own rule base and these are subject to change anytime they so wish. Make it a point to learn what each major search engine requires for gaining a high ranking.

If you have a website then you know the significance of traffic. Traffic is to Internet advertising what location is to real estate. It's crucial to your success. If you cannot attract targeted visitors to your site, you won't make any sales.

More often than not the proprietor or designer of the website is the person who drives traffic to the site. One major element in generating traffic is to be well regarded by the search engines. Of course, you can use paid publicity, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners don't appreciate the significance of search engine ranking, which leads to traffic. They place more significance on producing a "pretty" website. Not that this is bad, but it is actually of minor importance to the search engines when determining display ranking. Hopefully, being aware - VERY aware - of the list of common mistakes, made by many website owners, will help you attract more targeted free traffic to your site...after all, isn't that what you want?

Source: Free Articles from ArticlesBase.com

About the Author:
Ivan Kelly managed a Direct Mail business with extensive mailing lists for ten years and has designed and promoted many websites. He also provides a quality f'ree course on Search Engine Marketing. For details, go to: List Of Topics Top SEO Software | |

 

Common Search Engine Mistakes That Kill Your Ranking
Sunday, January 28, 2007

What Search Engines Value in 2007
By
Johnnie Martin

Viral advertising is a very useful tool in marketing your Website, Software, Landing page, or basically anything you want to advertise over a period of time, there are various ways to Viral Advertise, I personally use E-books in a PDF format because PDF formatted files can be read by all Systems, another way is to use Feeds, this is where you link your Website to other Websites producing Back Links, you can Link to a multitude of other Website by giving them a Feed that originates on your Website to display on their Websites and as such Back Linking to your Website.

In this article we are going to concentrate on the Feeds that produce Back Links because they are not only advertising something (could be an Article) but because they can be Viral in nature.

The more Websites your Site is Linked to with a Back Link the more your Site is noticed when a Search Engine��s Robot passes over your site.

The more links you have the better your Site is Ranked by the Search Engines, basically your Search Engine Visibility increase, as such your Ranking increases, you get more Hits, the more Hits the more Sales, the more Sales the bigger your Email List gets.

If at the same time your Back Link, promotes itself ie: the Feed can be collected from your Site and pasted into an other Website, then that Feed becomes Viral in nature and self perpetuating, the final result being you increase your Ranking with Search Engines.

All very circular Ranking, Hits, Sales, the higher the ranking the more hits, the more hits the more your Feeds get copied and pasted on to more Websites, the more Websites the higher up the Ranking you go producing more Feeds being Copied an Pasted onto more and more websites and so on round on a big circle.

If in turn your Feed is selling something or even giving it away you are getting both halves of the cake, Search Engine Visibility and Hits to your Website etc.etc.

Johnnie Martin is the X.O. of our Research & Developement at Icarus & Co. Simple Tools Visit us here: http://www.icfk2.com

Regards Jack

Article Source: http://EzineArticles.com/?expert=Johnnie_Martin
http://EzineArticles.com/?Viral-Marketing-using-FEEDS-and-Back-Linking-for-Search-Engine-Optimization&id=422132

Other SEO Technique | | |

 

Tips on Improving the Positioning of your site on the Major
Wednesday, January 24, 2007

Has Google Got Your Website In The Search Engine Slums? Here Are 3 Steps To Break Out
by
Incisecomms

Learn how to promote your website effectively. Uncover many of the hidden Internet marketing strategies, tactics, tips and secrets to marketing your business on the Internet. Our mission is to provide you with the industry's best website online marketing strategies so that you can experience a surge in your competitive advantage in the virtual market place.

Our key areas of business:
The key to success in your Internet business lies in effective website online marketing. This entails identifying who the customers are and their financial ability to pay what you have to offer, and then creating and executing an actionable and effective marketing strategy. To make your wish come true, our search engine marketing agency specializes in a large array of website online marketing and advertising services. We design, develop and implement custom web systems and integrated online marketing solutions that focus on brand awareness, audience development, and customer retention. Our services also include: online media planning and buying, online industry survey, Internet marketing consulting, online marketing plan development, e consultancy, e posting and email marketing.

We are the single source for all your website online marketing requirements. Whether your business is new to the web or has a long-term web presence, our dedicated personnel can help you achieve excellent results for your business with our integrated website online marketing solutions. Our entire design staff is skilled in the nuances of search friendly designs and our expertise in this area is exemplified by a number of companies from a diverse set of industries all over the world.

http://www.incisecomms.co.uk/website_online_marketing.htm

Article Source: ActiveAuthors.com Other SEO Technique | | |

 

Website Online Marketing: Get the Best Deal in a Click